（Available only in E-book format）
Konosuke Matsushita, founder of Panasonic Corporation, himself faced inexperience, recession, hard times, and the day-to-day worries of a business executive. In every situation he anguished, thought, and found a way to solve the problem and move forward. Echoing the conviction, common sense, and simplicity that were his trademark, “Zest for Management” brings together excerpts from interviews and lectures by the founder during his lifetime that touch on the timeless concerns that entrepreneurs and management executives confront. We believe these words of wisdom offer a guiding hand, even in these quite different times, in coping with the challenges of business management.