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Career Essentials
The century that Konosuke Matsushita’s life (1894-1989) nearly spanned was a tumultuous period for Japan and the world. He faced many difficulties and hardships in rapidly changing times, and he threw himself completely into every endeavor he undertook to overcome each challenge.
Konosuke once remarked, “There is one thing I can say about my entire life and career: from the time I started as an apprentice to when I went to work at the Osaka Electric Light Company, and from the moment I began my independent business career, I not only performed my work sincerely, conscientiously, and to the best of my abilities, but I enjoyed what I was doing and achieved a great sense of fulfillment.”
The 38 essays in this volume will help you discover ways to successfully develop your career by enjoying your business life and devoting yourself to it. They are all themes that Konosuke spoke about to the employees of Panasonic throughout his business career.
Konosuke Matsushita, the founder of Panasonic, was born in
1894 in Wakayama, the youngest of eight children of a wealthy
farming family. When he was four, his father lost the family property
as a consequence of speculation on the rice exchange. At the age of
nine, the young Konosuke was obliged to leave home to take up an
apprenticeship in Osaka. As an apprentice, he learned the basics of
business. Observing the vital role that electric streetcars played in urban
life, he sensed the arrival of the age of electricity and decided to join
an electric power company when he was fifteen. As an extension to
his work, he dedicated himself to the improvement of light sockets. In
1918, when only twenty-three, he founded Matsushita Electric (now the
Panasonic Group).
Profoundly affected by the disorder and confusion that gripped
Japan in the immediate aftermath of World War II, in 1946 he founded
the PHP Institute to promote peace and happiness through prosperity.
In the context of PHP’s activities, he also established the Matsushita
Institute of Government and Management (MIGM) in 1980 to develop
future Japanese leaders. In 1982, he provided the endowment for the
Japan Prize, now regarded as Japan’s equivalent of the Nobel Prize.
Until his death at the age of 94 on April 27, 1989, Mr. Matsushita
maintained a keen interest not only in his global industrial empire but
also in humanitarian projects.
His philosophy of corporate management is highly idealistic
as well as pragmatic and is infused with a fervent sense of mission.
Always people-centered, it is grounded in his down-to-earth, realistic
understanding of human nature.












