How did Konosuke Matsushita concretely deal with the full range of functional areas and concepts of corporate management, including basic management principles, organization, product development, production, sales, accounting, and personnel? This volume attempts to answer those questions by presenting a compendium of good management. It is a carefully considered selection of Matsushita’s thought on these issues, designed to provide a reliable compass for negotiating the route to management success even in the most difficult of business.
１. Principles and Objectives
What Are We Managing For?
How Do We Go About It?
2. Qualities of Responsible Management
What Are the Requirements of Your Job?
What Should Be Your Frame of Mind?
How to Deal with Recession and Other Adversity
3. Organizations and Systems
How to Assemble a Dynamic Organization
The Matsushita Electric Division System
The Strengths of Small Enterprises
4. Product Development and Production
How to Enhance Technology
Points on Product Development
Quality Goods and Quality Improvement
The Significance of Good Design
5. Marketing and Sales
Putting the Customer First
The Key to Success in Marketing
The Basics of Service
The Significance of Advertising and Promotion
6. Buying and Stock Management
Profits Depend on Supply
Role of the Accounting Department
Why Profit Is Necessary
Taking Good Advantage of Capital
8. Personnel Management
Attracting Good Employees
How to Cultivate People
Points in Setting Salaries
Handling of Labor-management Relations
9. Offshore Development
Doing Business Abroad